CACI

At CACI, a government contracting agency, I had the opportunity to lead the development of online and print marketing initiatives, such as email campaigns, banner advertisements, and print ads for the U.S National Guard, one of our top clients. As the first designer to implement a new design system, I successfully improved engagement through Snapchat and other emerging marketing avenues. This experience was primarily focused on B2B marketing, and my efforts were instrumental in creating a design framework that could be used by designers after me.