HEALTH HEROS CONNECT App Design
n this project, my objective was to create a mobile social media app that bridges fitness instructors with their clients. I embraced the challenge with two distinct design approaches: an illustrative design and a photo-based design style. To anchor my designs in user needs, I conducted in-depth user interviews and crafted a detailed user persona. Additionally, an informal competitive audit was performed to understand the market landscape and identify unique opportunities and potential gaps in the current offerings. One of the primary challenges was managing a tight budget. In response, I strategically used stock photos instead of arranging costly live photoshoots. This approach not only proved cost-effective but also maintained the visual appeal and effectiveness of the app. Despite budgetary constraints, the combination of user-centered design, competitive insights, and creative resource management culminated in a visually engaging app that aligned perfectly with both client requirements and user expectations.